Love of the game

Lazar “Laki” Mihajlovic

Love of the Game examines the intersection of sport and fashion, exploring how major athletic brands have made the two inseparable. The triptych presents this relationship in three movements — the athletic, the sartorial, and their convergence — reflecting how the modern athlete is constructed as much through image and branding as through performance. The series considers how fashion has become a primary vehicle through which sport communicates identity, aspiration, and cultural relevance.

About The Artist

Lazar “Laki” Mihajlovic

Lazar ‘Laki’ Mihajlovic is a Serbian photographer based in Toronto, specializing in sports photography with a focus on candid emotion and action. Currently employed by TMU Bold, his practice extends across event, editorial, and studio photography, as well as creative direction.

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