Love of the game

Lazar “Laki” Mihajlovic

A monochrome studio portrait captures a young Black man, seen mostly from the back, turning his head sharply to look over his right shoulder. He has an afro hairstyle and a light beard. He wears a collared shirt with wide horizontal stripes (light grey and dark grey), and a heavy, dark coat is casually draped over his left shoulder, partially covering his back and arm against a plain, light background.

Love of the Game examines the intersection of sport and fashion, exploring how major athletic brands have made the two inseparable. The triptych presents this relationship in three movements — the athletic, the sartorial, and their convergence — reflecting how the modern athlete is constructed as much through image and branding as through performance. The series considers how fashion has become a primary vehicle through which sport communicates identity, aspiration, and cultural relevance.

    About The Artist

    The word

    Lazar “Laki” Mihajlovic

    Lazar ‘Laki’ Mihajlovic is a Serbian photographer based in Toronto, specializing in sports photography with a focus on candid emotion and action. Currently employed by TMU Bold, his practice extends across event, editorial, and studio photography, as well as creative direction.

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